Dine Discoveries

Category: Discoveries


Tuesday, August 26, 2014 | Posted in Discoveries, Engagements

Across many products and categories we have done in-situ work to deepen insights and engage participants. Some examples:   On casino buses and gambling floors to explore problem gambling In an exclusive women’s club to facilitate open discussions on femininity and sexuality In sports bars/man caves/at hockey games to understand sports betting In coffee shops, […]

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Friday, February 14, 2014 | Posted in Discoveries

Have I mentioned how much I love ethnography? Not the hours or the loss of weekends, but the depth of exploration and the revelation of true insights into the subconscious core of human behaviour. Ethnography is a key element in genuine Discovery Work – going into homes and favourite spaces to truly see and understand […]

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Sunday, December 22, 2013 | Posted in Discoveries, Inspiration

The morning was surprisingly quiet. Waking early, I savored a few moments of peace before rising. The day was organized, preparations made, food at the ready for my family’s annual Christmas descent. It was after rambling through my old home for many minutes that the light switch was flipped and … nothing happened. “The power […]

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Implementing Ideas from Berlin

Sunday, June 30, 2013 | Posted in Discoveries

I put some of the great learning from the Qual 360 Conference in Berlin to good use in a recent online initiative. The study delved into the world of shopping – the delights and the disappointments. We started with an online board for 5 days, using storytelling and an intrepid journalistic assignment– sending respondents into […]

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