Dine Discoveries

Category: Engagements


Tuesday, August 26, 2014 | Posted in Discoveries, Engagements

Across many products and categories we have done in-situ work to deepen insights and engage participants. Some examples:   On casino buses and gambling floors to explore problem gambling In an exclusive women’s club to facilitate open discussions on femininity and sexuality In sports bars/man caves/at hockey games to understand sports betting In coffee shops, […]

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Friday, May 23, 2014 | Posted in Engagements, Inspiration

Sometimes we forget just how green the grass is on OUR SIDE. While considering speakers who would inspire at our Spring QRCA Chapter Event, we looked far and wide before realizing we had two International Sensations right in our midst. Daniel Berkal (The Palmerston Group) and Sarah Johnson (Athena Brand Wisdom) had just spoken in […]

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The Bluebird Café

Monday, October 28, 2013 | Posted in Engagements, Inspiration

Just returned from speaking at TMRE in Nashville with a strong feeling of being connected to a great industry … literally ‘connected’ thanks to Jane McGonigal who joined the crowd of 1000 or so through a massive multi-player thumb wrestling game! There were surprises at this conference that transcended its sheer size: The number of […]

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TMRE Rehearsal

Tuesday, October 15, 2013 | Posted in Attending, Engagements

Nashville here we come! Met up with the team that is going to Nashville to present at The Market Research Event: Nick Drew, Head of Research at Yahoo! Canada, and Dominic Atkinson of Dig Insights. We have a strict time requirement to deliver the compelling insights and wonderfully graphic presentation to our audience. Alleluia we […]

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Master Moderator Naomi Henderson In the House

Saturday, September 28, 2013 | Posted in Attending, Engagements, Inspiration

I get a few perks as a Chapter Chair for QRCA in Toronto. One is the chance to wine and dine our incoming speakers. I had the delicious experience of having dinner with Naomi Henderson prior to the workshop we hosted in Toronto on September 27 – Secrets of a Master Moderator. Naomi and I […]

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Canada was abuzz with observation

Monday, April 15, 2013 | Posted in Engagements

Learning new sleuthing techniques that provide insight without offense! Mike Youngblood, Associate Partner at gravitytank in San Francisco, spoke to the Canada Chapters last month, sharing stories and tips around observational techniques in public spaces. Mike not only pointed out the understanding and insight that can come from pure observation; he showed how we could […]

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York University lecture – MBAs

Wednesday, January 16, 2013 | Posted in Engagements

Had the pleasure of talking with the MBA class at the Schulich School of Business, York University, with my colleague Ian Kinross. Ian works at RBC as a lead communicator and handles both internal and external communications – currently working on the FATCA program – the U.S. tax legislation taking effect in 2014. We talked […]

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