Dine Discoveries


Tuesday, August 26, 2014 | Posted in Discoveries, Engagements

Across many products and categories we have done in-situ work to deepen insights and engage participants. Some examples:   On casino buses and gambling floors to explore problem gambling In an exclusive women’s club to facilitate open discussions on femininity and sexuality In sports bars/man caves/at hockey games to understand sports betting In coffee shops, […]

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Friday, May 23, 2014 | Posted in Engagements, Inspiration

Sometimes we forget just how green the grass is on OUR SIDE. While considering speakers who would inspire at our Spring QRCA Chapter Event, we looked far and wide before realizing we had two International Sensations right in our midst. Daniel Berkal (The Palmerston Group) and Sarah Johnson (Athena Brand Wisdom) had just spoken in […]

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Monday, March 10, 2014 | Posted in Inspiration

Savour not strive. This idea runs so counter to our corporate-minded culture. Yet it was my key takeaway from two weeks at a retreat in the serene hills of South India  followed by a week in the fast-paced and sprawling metropolis of New Delhi. To let go of striving is no small feat, given a […]

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Friday, February 14, 2014 | Posted in Discoveries

Have I mentioned how much I love ethnography? Not the hours or the loss of weekends, but the depth of exploration and the revelation of true insights into the subconscious core of human behaviour. Ethnography is a key element in genuine Discovery Work – going into homes and favourite spaces to truly see and understand […]

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Sunday, December 22, 2013 | Posted in Discoveries, Inspiration

The morning was surprisingly quiet. Waking early, I savored a few moments of peace before rising. The day was organized, preparations made, food at the ready for my family’s annual Christmas descent. It was after rambling through my old home for many minutes that the light switch was flipped and … nothing happened. “The power […]

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Monday, December 16, 2013 | Posted in Attending, Inspiration

The study of psychology has been a lifelong passion for me, but has been largely limited to Western theories and thinking. In fact, ‘thinking’ is the critical word. Much is made of the role of thought and the brain, and unraveling these mysteries is the purpose of the exciting field of neuroscience. Since my early […]

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The Bluebird Café

Monday, October 28, 2013 | Posted in Engagements, Inspiration

Just returned from speaking at TMRE in Nashville with a strong feeling of being connected to a great industry … literally ‘connected’ thanks to Jane McGonigal who joined the crowd of 1000 or so through a massive multi-player thumb wrestling game! There were surprises at this conference that transcended its sheer size: The number of […]

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TMRE Rehearsal

Tuesday, October 15, 2013 | Posted in Attending, Engagements

Nashville here we come! Met up with the team that is going to Nashville to present at The Market Research Event: Nick Drew, Head of Research at Yahoo! Canada, and Dominic Atkinson of Dig Insights. We have a strict time requirement to deliver the compelling insights and wonderfully graphic presentation to our audience. Alleluia we […]

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Master Moderator Naomi Henderson In the House

Saturday, September 28, 2013 | Posted in Attending, Engagements, Inspiration

I get a few perks as a Chapter Chair for QRCA in Toronto. One is the chance to wine and dine our incoming speakers. I had the delicious experience of having dinner with Naomi Henderson prior to the workshop we hosted in Toronto on September 27 – Secrets of a Master Moderator. Naomi and I […]

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Behavioural Finance

Tuesday, September 24, 2013 | Posted in Attending, Inspiration

Reconnecting With Prof. Richard Deaves of Degroote Business School Stepped back in time by a few years recently, into the early days of Behavioural Economics. I met with Professor Richard Deaves, whom I had collaborated with on thought-leadership work in the investment industry and on the Investment Dealers Association initiative – Canada Steps Up – […]

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