If consumers could simply tell you what they were really looking for, you’d only have to ask. But since the emotional drivers that contribute to their every decision are mainly buried in the subconscious, we’ve had to be creative to find pathways to search for and uncover them.

Scroll over the images to discover the stories inside.

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  The secrets of men… they are more complex than you might think! Award Winner

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  Unique Canadian positioning for a global brand Profits Delivered

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  A new strategy for an older coffee Award Winner

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  Optimizing the effectiveness of online advertising Presented at Conference

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  The importance of local iconography

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  Women’s sexuality understood

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  Purchase drivers and detractors

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  The fundamentals of happiness

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  The influence of non-rational financial decision-making

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  New way of looking at an old brand

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  Probing the universe for technology

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  Another great discovery coming soon!